By: Ashley Resendes
Ever since I was a little, I remember being fascinated with anything beauty. I remember watching the movie “Dennis the Menace” and just watching in awe as the woman click her bright, red fingernails along the office desk. My mom would always bring my sister and I to the nail salon and she would pain her nails the same exact shade of red…funny enough though, I don’tlike red nail polish on myself. I distinctively remember the morning of my 5th grade class photo; that was the day, that was my day to have my first real makeup application. My mom fixed my eyebrows, threw on a little shadow with some gloss and I felt like a million bucks. That’s where my love of makeup began.
I grew up in the coffee and donuts business; I feel like I lived at our restaurants more than my actual home. My parents kept a pullout couch inside the office with a little VHS TV right next to their work computer and stacks of paperwork. They would make the donuts overnight, so we would just fall asleep in the office.
They would then carry us to the car, go home to sleep a couple hours, and come right back the next morning. Our school bus would pick us up and drop us off there, not at our house, so when I say we practically lived in the restaurant, I mean it! I thank my parents for showing my sisters and I what hard work and dedication can do and that you can achieve anything you put your mind to, which helped me to become the woman I am today.
During my freshman year of high school, I attended John CasablancasModeling and Acting Agency in Connecticut. I trained in all aspects of beauty: from makeup application, to walking on a runway, to acting for a commercial shoot. I learned how to properly apply makeup in order to enhance individual facial features, what colors worked best for specific skin tones and which ones clashed.
I have since educated myself and kept myself up to date in the ever-evolving trends. But through high school and college, I assumed I would just follow my parents’ footsteps and go into the family business. I received my degree from Fairleigh Dickinson University in Business Administration with the full intention of becoming my own business owner one day.
As life would have it, I fell in love with my soul mate – who has been working with my parents for the last 22+years (that’s another story for another day haha) – and have been blessed enough to be able to stay home and raise our two beautiful children.
Although I am so happy to be able to be a stay at home mom, my love for makeup has never subsided! I am always on the hunt for the next best thing, the most lengthening mascara, the concealer that can give me the most coverage, but yet look natural, a foundation that can hide my imperfections, but make me look like I woke up like this…you get the idea.
My husband is the one that told me I needed to do something with this passion of mine. He is the one that has been my cheerleader and actually pushed me to get out of my comfort zone.
I have finally found a company, Maskcara Beauty, that has not only amazed me with all of their products, but that I am proud to show other people and rave about how truly versatile it is. I have been able to introduce women to new makeup, products and textures they’ve tried before. I have been able to show them the ease of makeup application and that it doesn’thave to be a project every morning. And most importantly, I am able to show them the magic and convenience factor of keeping everything compact and in one location with minimal tools needed to create a full face.
Makeup is such a beautiful thing
It can just be a wash of color to enhance what’s already there or it can be strategically placed for that full glam event! I love showing other women that makeup is fun, makeup is an enhancer, not a mask (although it can be if you so choose). It’s not a necessity, and every woman should learn to love themselves without a touch of makeup, but it is an art and if it can give you the boost of confidence you need, then go ahead and work that makeup.
Thank you Ashley, keep doing what you love. We are happy to have you in En Boga, Can’t wait to see your next step in beauty.
More about Ashley @ashley_resendes